If you’re reading this, then there’s a fair chance that you’re an author, you know one, or have at least toyed with the idea of becoming one. If any of those stand true, then maybe, you too have struggled with this dilemma. Do I look for an agent? Or make a go of it on my own? Though neither question is easily answered, what it comes down to is this: do your research.
Seems simple enough, you can just Google it, right? And to that, I say, “Well sure.” Of course, you can Google it, but you’re going to get about a billion plus search results. Okay, maybe not a billion, but you’ll certainly find an overwhelming amount of content to sift through. And if my college years taught me anything, it’s that not all sources are good ones and that everyone has an agenda.
Over the year’s, I’ve learned who could be counted on as a reliable resource, and I'd like to share a few of those with you.
She pretty much wrote the book on self-publishing. In fact, on Twitter, she refers to herself as a “new adult pioneer”. And well, it’s true. On her website, she has a page dedicated to self-publishing. She lists her reasoning behind her choice to self-publish, and she is generous enough to share which freelancers she uses. She even guides you through the process of uploading your book to multiple online retailers. More importantly, she’s worked with a traditional publisher and has self-published. She’s familiar with both worlds, and it lends credence to her advice, which is compelling.
If you’re a self-publisher, and you’re not subscribed to his e-mail list, then get on it! Not only does he offer awesome free webinars on a regular basis. He teams up with other successful self-publishing professionals to build support tools for indie authors. I’ll be honest, though, I’ve been to plenty of the webinars, but I haven’t purchased any of the tools. Why? Well cost for sure, but I have a Master’s degree in Educational Technology. So when it comes to tech, well I can confidently say that it’s kind of my thing. And if you’re like me, then check out Product Hunt. You’ll love it!
Consider that I’m 27 years old. I grew up with social media. For years, it’s been my second life. I’ve observed first hand how other brands built a following. But for any of you that are not tech savvy, well Joel’s got your back, and you could really benefit from his insight.
Like Joel Friedlander embodies self-publishing, Derek Halpern personifies social marketing. This dude knows how to sell, and the best part is that he tells you how to leverage yourself and your brand. I was introduced to him through a site called Startup Resources. And just to be clear, if you’re a self-publishing author, you are a startup business. They suggested subscribing to Derek Halpern’s website social triggers. So I figured it couldn’t hurt to sign up, and honestly I don’t regret it. His advice is sound, and hey, his work is wildly entertaining. In fact, in my dream world, Derek and Joel would team up and design the most comprehensive and amazing self-publishing resource ever. A girl can dream, right?
In the end, I self-published because it made sense for me. I felt like I had a firm grasp on social media and present marketing strategies. Most importantly, I knew where to find the information I needed to build success. And though, on occasion I’ve had to return to what I believed were my long passed late night study sessions of my college years, I wouldn't trade it. I love being in complete control of my work, my content, and my brand.